Branding & Ad Campaign – Paceon Sports Shoes, UK

Peceon is an emerging UK-based sports and walking shoe brand, positioned to compete with second-tier labels by offering affordable, breathable footwear for everyday users. I developed a bold, energetic logo and a visually striking ad campaign aimed at attracting active youth and people of all ages. The creative direction focused on movement, performance, and accessibility—reflecting Peceon’s mission to make quality sportswear attainable for everyone.